CPC and CPM Calculator

CPC and CPM Calculator

Enter the total amount spent on advertising.

Enter the total number of clicks generated by the advertisement.

Enter the total number of times the ad was viewed (impressions).

A CPC and CPM calculator is helps marketers determine important values, allowing them to make informed decisions about Cost Per Click (CPC) and Cost Per Mille (CPM).

CPC refers to the amount an advertiser pays each time a user clicks on their ad. It's a popular pricing model for pay-per-click (PPC) advertising platforms like Google Ads. On the other hand, CPM represents the cost per thousand impressions, where an impression is counted each time an ad is displayed, regardless of whether it's clicked or not.

Let’s say you’re running a Google Ads campaign and you’ve set a maximum CPC bid of $0.50. If your ad receives 100 clicks, your total cost would be $50 (100 x $0.50). Now, imagine you’re running a display ad campaign with a CPM of $5. If your ad is shown 10,000 times, your cost would be $50 (10,000 / 1000 x $5).

CPC and CPM Calculation Chart

MetricFormulaExample Calculation
CPCTotal Cost / Number of Clicks$100 / 200 clicks = $0.50 CPC
CPM(Total Cost / Number of Impressions) x 1000($50 / 25,000 impressions) x 1000 = $2 CPM

CPC and CPM Formula

CPC Formula: CPC = Total Cost / Number of Clicks

When ou spent $100 on an ad campaign that generated 250 clicks, your CPC would be:
CPC = $100 / 250 = $0.40 per click

CPM Formula: CPM = (Total Cost / Number of Impressions) x 1000

When you spent $75 on a campaign that received 30,000 impressions, your CPM would be:

CPM = ($75 / 30,000) x 1000 = $2.50 per thousand impressions

How to Calculate CPC and CPM?

CPC Calculation: Suppose you’re running a Facebook Ads campaign. You’ve spent $200, and your ads have received 400 clicks.

CPC = Total Cost / Number of Clicks
CPC = $200 / 400 = $0.50 per click

CPM Calculation:

Imagine you’re running a banner ad campaign on a popular website. You’ve spent $150, and your ad has been displayed 75,000 times.

CPM = (Total Cost / Number of Impressions) x 1000
CPM = ($150 / 75,000) x 1000 = $2 per thousand impressions

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