CPM Calculator

CPM Calculator

Enter the total amount spent on the advertising campaign.

Enter the total number of times the advertisement was viewed (impressions).

A CPM Calculator (Cost Per Mille Calculator) is a powerful tool used in advertising to determine the cost of reaching 1,000 viewers or impressions.

An advertiser spends $500 on a campaign that receives 100,000 impressions, the CPM would be $5 ($500 / 100,000 * 1000).

CPM Calculation Chart

CampaignTotal CostImpressionsCPM CalculationCPM Result
A$1,000250,000($1,000 / 250,000) * 1000$4.00
B$500100,000($500 / 100,000) * 1000$5.00
C$2,000400,000($2,000 / 400,000) * 1000$5.00
D$750300,000($750 / 300,000) * 1000$2.50
E$1,500200,000($1,500 / 200,000) * 1000$7.50

CPM Formula

The CPM Formula is:

CPM = (Total Cost / Number of Impressions) * 1000

You spend $600 on an ad campaign that receives 150,000 impressions:

CPM = ($600 / 150,000) * 1000 = $4

This means you’re paying $4 for every 1,000 impressions.

How do you calculate CPM?

To calculate CPM, follow these steps:

Calculate total cost: Add up all expenses related to the ad campaign.

Count impressions: Tally the total number of views or impressions the ad received.

Apply the formula: Divide the total cost by the number of impressions, then multiply by 1000.

A social media ad costs $300 and reaches 75,000 users.

CPM = ($300 / 75,000) * 1000 = $4

A billboard costs $5000 per month and is seen by an estimated 500,000 people.

CPM = ($5000 / 500,000) * 1000 = $10

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