CPM Calculator
CPM Calculator
A CPM Calculator (Cost Per Mille Calculator) is a powerful tool used in advertising to determine the cost of reaching 1,000 viewers or impressions.
An advertiser spends $500 on a campaign that receives 100,000 impressions, the CPM would be $5 ($500 / 100,000 * 1000).
CPM Calculation Chart
Campaign | Total Cost | Impressions | CPM Calculation | CPM Result |
---|---|---|---|---|
A | $1,000 | 250,000 | ($1,000 / 250,000) * 1000 | $4.00 |
B | $500 | 100,000 | ($500 / 100,000) * 1000 | $5.00 |
C | $2,000 | 400,000 | ($2,000 / 400,000) * 1000 | $5.00 |
D | $750 | 300,000 | ($750 / 300,000) * 1000 | $2.50 |
E | $1,500 | 200,000 | ($1,500 / 200,000) * 1000 | $7.50 |
CPM Formula
The CPM Formula is:
CPM = (Total Cost / Number of Impressions) * 1000
You spend $600 on an ad campaign that receives 150,000 impressions:
CPM = ($600 / 150,000) * 1000 = $4
This means you’re paying $4 for every 1,000 impressions.
How do you calculate CPM?
To calculate CPM, follow these steps:
Calculate total cost: Add up all expenses related to the ad campaign.
Count impressions: Tally the total number of views or impressions the ad received.
Apply the formula: Divide the total cost by the number of impressions, then multiply by 1000.
A social media ad costs $300 and reaches 75,000 users.
CPM = ($300 / 75,000) * 1000 = $4
A billboard costs $5000 per month and is seen by an estimated 500,000 people.
CPM = ($5000 / 500,000) * 1000 = $10
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